Social Responsibility
— Commitment
Savor the flavor, support the source.
Saborichi® is more than a brand; it’s a commitment. We believe in the power of positive change. Beyond delivering exotic fruits and vegetables to your table, we’re sowing seeds of change in the communities where our produce takes root.
Our longlasting relationships with our suppliers are built on a foundation of fairness and respect.
We work with growers and suppliers who share our values and commitment to quality. Through these partnerships, we support local producers, strengthen communities, and contribute to economic development in the regions where our fruits and vegetables are grown.
The balance between climate goals and community interests
As a fruit and vegetable importer, we face an important challenge: how can we contribute to climate objectives without losing sight of the economic interests of communities in countries of origin? Finding the right balance between environmental impact, employment, and economic development is essential.
Our fresh products are regularly transported in the cargo hold of commercial passenger aircraft to ensure quality, availability, and freshness. It is important to recognise that a reduction in airfreight volumes does not automatically result in fewer flights. Flight frequencies are largely driven by passenger demand, meaning that a decrease in airfreight has only a limited impact on the total number of flights.
— OPPORTUNITIES
“Finding the right balance between environmental impact, employment, and economic development is essential.”
— Balance
“Therefore, we believe that it is crucial to find a balance between climate goals and community interests.”
According to the latest research by Fairmiles, it is estimated that around 18 million people in developing countries benefit from fresh products exported to the European market via these flights. Export creates employment and income for farmers and producers, enabling them to invest in their communities, such as schools, hospitals, and infrastructure.
With increasing pressure on organisations to take action on climate change, there is a growing risk that Net Zero strategies aimed at reducing emissions by limiting food imports or air freight may ultimately have a negative impact on communities in economically less developed countries.
Therefore, we believe it is essential to find a balance between climate goals and community interests. Rather than supporting an abrupt end to air-freighted imports, we advocate a gradual transition towards practices that help reduce environmental impact while also considering the needs of the communities that depend on international trade.
— Involved
Building relationships
We stand by our suppliers through the highs and the lows, offering assistance, guidance, and encouragement whenever it’s needed. As we look to the future, we’re excited to continue growing and evolving alongside our suppliers. Our suppliers aren’t just our business partners – they’re our friends.
— Supporting communities
Giving back to the communities that make our products possible.
We believe in giving back to the communities that make our products possible. Every year, we select meaningful charitable projects in different countries where our fruits and vegetables are grown. These projects are carefully chosen to support the local people that provide the richness and diversity of the produce we offer. We support small, local initiatives that directly impact the areas where our products originate.
